"...Americans spend about $65 billion on winter holiday presents…

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http://www.bloomberg.com/news/2012-11-27/why-holiday-gifts-receive-more-ughs-than-oohs-.html
"...Americans spend about $65 billion on winter holiday presents every year...many of those billions are simply wasted, because a lot of people don’t much like what they get. Typically the value of a gift, to the recipient, is about 20 percent lower than its cost. He describes the holiday season as “an orgy of value destruction.”