Via @[588732176:2048:Christine Peterson]
"Long dissatisfied with the dating app landscape and frustrated by the lack of commitment to making women feel secure, Lee and Siren co-founder and COO Katrina Hess set out to create something totally different. Per the site’s blog:
“As women, we knew that in order to allow ourselves to become vulnerable—to take a chance on the unknown—we first had to cultivate a community standard of safety, comfort, and trust. To address this need, SIREN created customizable privacy controls and a casual, conversational model of interaction that mimics how flirting happens in real life.”
Siren, simply and ingeniously, allows women to control their own visibility. Users choose who gets to see their photos and when, exactly, they reveal them.
Siren2The evidence that this model fulfills a niche in the marketplace is significant. Launched nationally just two months ago, Siren currently has 9,500 members—at a 53:47 female-to-male ratio across all ages—and a pile of success stories (including a recent engagement). The app has also seen continuous growth and, astonishingly, hasn’t fallen victim to the online hate machine. Lee elaborates:
“The one incredible thing that still holds is that we have had zero harassing messages from either men or women since the site’s launch. They don’t complain on social media, they don’t complain on the app, they don’t email us to say how shitty the app is.”
"Long dissatisfied with the dating app landscape and frustrated by the lack of commitment to making women feel secure, Lee and Siren co-founder and COO Katrina Hess set out to create something totally different. Per the site’s blog:
“As women, we knew that in order to allow ourselves to become vulnerable—to take a chance on the unknown—we first had to cultivate a community standard of safety, comfort, and trust. To address this need, SIREN created customizable privacy controls and a casual, conversational model of interaction that mimics how flirting happens in real life.”
Siren, simply and ingeniously, allows women to control their own visibility. Users choose who gets to see their photos and when, exactly, they reveal them.
Siren2The evidence that this model fulfills a niche in the marketplace is significant. Launched nationally just two months ago, Siren currently has 9,500 members—at a 53:47 female-to-male ratio across all ages—and a pile of success stories (including a recent engagement). The app has also seen continuous growth and, astonishingly, hasn’t fallen victim to the online hate machine. Lee elaborates:
“The one incredible thing that still holds is that we have had zero harassing messages from either men or women since the site’s launch. They don’t complain on social media, they don’t complain on the app, they don’t email us to say how shitty the app is.”