---
title: ""Upon examination of data from my publishing clients, we found that…"
date: 2016-06-17
source: facebook
type: Archer T. Ships shared a link.
---

# "Upon examination of data from my publishing clients, we found that…

*June 17, 2016 · Facebook*

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[http://www.bookbusinessmag.com/post/facebook-holding-readers-hostage-dont-pay-ransom](http://www.bookbusinessmag.com/post/facebook-holding-readers-hostage-dont-pay-ransom){target="_blank"}
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\"Upon examination of data from my publishing clients, we found that Facebook typically limits the exposure of posts to only 5-10% of the total audience. In other words, 90 -- 95% of fans never see the posts and updates they requested to receive. That seems pretty lop-sided. Yet, that's not the worst part.\
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When my clients create a post to openly market a new book, or even give away a free resource, Facebook limits the exposure even more. Only 2-5% of fans see the posts! That's right, 95-98% of fans never see the information. Again, these are people who chose to "like" a publisher's page and willingly agreed to receive new posts.\
Pay to Play\
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If you want to reach the majority of fans on your Facebook page, you're left with only one option --- pay money.\"\
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[http://www.bookbusinessmag.com/post/facebook-holding-readers-hostage-dont-pay-ransom](http://www.bookbusinessmag.com/post/facebook-holding-readers-hostage-dont-pay-ransom){target="_blank"}
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