---
title: ""The concept of scarcity and of the values of these individual wines…"
date: 2016-10-09
source: facebook
type: Archer T. Ships shared a link.
---

# "The concept of scarcity and of the values of these individual wines…

*October 9, 2016 · Facebook*

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[https://munchies.vice.com/en/articles/meet-the-20-somethings-who-are-copying-the-worlds-rarest-wines-without-using-grapes?utm_source=munchiesfbus](https://munchies.vice.com/en/articles/meet-the-20-somethings-who-are-copying-the-worlds-rarest-wines-without-using-grapes?utm_source=munchiesfbus){target="_blank"}
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\"The concept of scarcity and of the values of these individual wines could collapse. Hanni is also quick to point out that wine counterfeiting, especially overseas, is already a "huge problem." The technology that Ava is working with could exacerbate that problem or could eradicate the black market. Instead of buying illegally produced, overpriced, and mislabeled bottles of fine wines, people could buy affordable molecular "clones" of priceless vintages.\
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"I don't care about ruffling feathers," Lee tells me pointedly. "If we can make a product exactly like \[an expensive wine\], with all those exact same molecules, then there's literally no difference. We don't need someone to taste our product and say, 'Oh, OK, I think this tastes fine,' because we know it's identical to the first product."\"\
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[https://munchies.vice.com/en/articles/meet-the-20-somethings-who-are-copying-the-worlds-rarest-wines-without-using-grapes?utm_source=munchiesfbus](https://munchies.vice.com/en/articles/meet-the-20-somethings-who-are-copying-the-worlds-rarest-wines-without-using-grapes?utm_source=munchiesfbus){target="_blank"}
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