"Study finds that a restaurant putting its vegetarian options on the menu in their own box, rather than interspersed with the rest of the menu, reduced ordering of those veg options by 56%."
http://www.wri.org/blog/2017/06/dont-put-vegetables-corner-qa-behavioral-science-researcher-linda-bacon
http://www.wri.org/blog/2017/06/dont-put-vegetables-corner-qa-behavioral-science-researcher-linda-bacon