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"Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Mr. Machado said.
Burger King is initially making the Impossible Whopper available at 59 restaurants in the St. Louis area. Mr. Machado said the company had plans to quickly expand it to every branch in the country if everything in St. Louis goes smoothly."
"Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Mr. Machado said.
Burger King is initially making the Impossible Whopper available at 59 restaurants in the St. Louis area. Mr. Machado said the company had plans to quickly expand it to every branch in the country if everything in St. Louis goes smoothly."