When cultured meats cost less than animal meat--with similar nutrition and taste--the market for cultured meat will really take off.
"We set this goal 18 months ago that in five years we would be able to underprice animal protein in certain categories, and we feel that we're well on our way to doing that. This summer, as COVID-19 led to some disruption in the animal protein markets we felt that we had an opportunity to hold our breath, lean in and adjust our pricing so that it was much closer to that of traditional meat patties. And so with the value pack we are basically $15.99 now for 10 burgers. Some are offering it in some grocery stores at $14.99. So, we are within the price for beef.”
"We set this goal 18 months ago that in five years we would be able to underprice animal protein in certain categories, and we feel that we're well on our way to doing that. This summer, as COVID-19 led to some disruption in the animal protein markets we felt that we had an opportunity to hold our breath, lean in and adjust our pricing so that it was much closer to that of traditional meat patties. And so with the value pack we are basically $15.99 now for 10 burgers. Some are offering it in some grocery stores at $14.99. So, we are within the price for beef.”