Men are accused of being shallow, and focused on looks. But it turns out women judge men much more harshly, at least according to this OKcupid blog post.
https://web.archive.org/web/20120723173702/http://blog.okcupid.com/index.php/your-looks-and-online-dating/
https://web.archive.org/web/20120723173702/http://blog.okcupid.com/index.php/your-looks-and-online-dating/